Tips for staying healthy

Get straight down to business and offer some advice on staying healthy. Ideas on maintaining a healthy lifestyle are great, but avoid getting preachy. Other topics could be how to reduce IBS symptoms, common allergy triggers, or avoiding flu this winter (don’t forget to link to your flu jab service).

Think seasonal

New Year is weight-loss and quitting smoking, spring is getting travel vaccines for summer holidays. Summer is allergies and sun protection. Winter is avoiding colds and looking after our elderly.

Frequently asked questions

What are those questions you get asked time and time again? Answer them in a blog post!

Frequently un-asked questions

What are the questions your customers may be too embarrassed to ask? Such as how do you use a suppository. Answer these in a blog post too.

Instructional Vlogs

Take a tour of your pharmacy including your consultation rooms; show where to find the sunscreen or painkillers or demonstrate how to properly use an inhaler. Vlogs can be found on YouTube just as easily (if not more easily) than articles on Google. Because Google owns YouTube, you can often find videos in the results for a search when it’s appropriate. There is a big gap in the market for How-To videos for healthcare, which pharmacists could fill easily and get their pharmacy and products in the spotlight as a result.